Marqeta, the cutting edge payments card issuing company and processor, has launched its new credit platform, which is supposed to redefine consumer engagement by making credit cards the “homepage” of the digital experience for brands. The platform enables businesses to create personalized embedded credit cards with a rewards engine that customers can use to create personalized rewards and incentives to encourage greater consumer spending. The theory is that by delivering customization, rewards, and incentives based on individual consumer spending habits, brands can build more enduring consumer loyalty.
Marqeta’s Credit Platform: Designing credit cards as the new “homepage” of a brand’s digital experience
