Jifiti, the US-based fintech that provides white-labeled embedded lending services, has obtained a European EMI license, enabling the company to cater to the expanding needs of its clientele, including banks, lenders, financial services, and merchants. The Ohio-based company, founded in 2011, aims to offer a broader range of payment products and pan-European solutions, supporting point-of-sale financing options such as installment loans, buy now, pay later (BNPL), and business financing. CEO, Yaacov Martin, sees the licensing as pivotal to the company’s continued growth.

BNPL Fintech Jifiti Lands European EMI License from Swedish regulator