Egyptian B2B e-commerce startup MaxAB and Kenyan-based e-commerce player Wasoko are reportedly discussing merging their operations. With both companies facing financial challenges and mutual investor backing, the move makes sense. MaxAB, serving traditional retailers in Egypt and Morocco, and Wasoko, operating in East Africa, have raised significant funding, and are exploring the merger amid the scaling back of B2B e-commerce companies in Africa due to funding scarcity and the need to reach profitability.
Two of Africa’s Largest B2B E-commerce Platforms, MaxAB and Wasoko, in Merger Talks
