Salesloft, a pioneer in AI-powered Revenue Orchestration, has acquired Drift, a leader in buyer experience and Conversational AI, to enhance personalized buyer journeys across channels. The acquisition signifies a shift towards tailored experiences throughout the customer lifecycle, empowering sales and marketing teams to collaborate more effectively and drive pipeline efficiency. With nearly 6,000 global customers and a focus on innovation, the combined entity aims to revolutionize B2B engagement by leveraging AI to understand buyer needs and deliver personalized interactions.
Salesloft Acquires Drift, Expanding its AI-Powered Revenue Orchestration Platform that Serves the Entire Buyer Journey
