Pledg, a buy now pay later (BNPL) provider, has been acquired by Crédit Agricole Consumer Finance, for an undisclosed amount. Founded in 2016, Pledg caters to B2C/B2B companies and financial institutions seeking to establish their own SaaS payment solutions. The acquisition, which aligns with Crédit Agricole’s strategy to strengthen its split payment offerings, is expected to enhance the bank’s credit scoring and management capabilities, leveraging Pledg’s expertise and technology tools, including those in open banking.

Credit Agricole Acquires Pledg, A BNPL Provider