Stripe, the payments orchestration powerhouse, now valued at $65 billion, (so it is said anyway) announced a strategic shift this week, decoupling payments from its core fintech stack, a move that reflects its commitment to customer-centricity and a doubling down on embedded finance. By catering to customers who only want specific services without committing to the entire platform, Stripe is flexing a new-found “de-bundling” of its offering. The shift is accompanied by over 50 new features that were unveiled at Stripe’s developer event, Sessions, including AI-powered checkout personalization and fraud detection tools.

Stripe, Doubling Down on Embedded Finance, De-Couples Payments from the Rest of Its Stack