Viable, a UK-based fintech startup, has secured £2.4 million in seed funding to develop financial technology solutions tailored for online and multi-channel merchants, addressing the unique economic challenges small and midsize businesses (SMBs) face post-pandemic. Founded in 2023, Viable focuses on simplifying financial operations and enhancing working capital for enterprises selling through platforms like Shopify, Amazon, and TikTok, offering transaction processing, financial reporting, budgeting, scenario visualization, and access to funding. With the new capital, Viable aims to expedite the development of its embedded finance products.

Viable Secures Seed Funding to Enhance Financial Solutions for UK SMBs