Alibaba’s strategic shift to prioritize long-term growth over short-term profits shows early signs of success, yet analysts warn that rising competition could impede its ability to regain market dominance. The company’s market share has dramatically declined from 83% in 2014 to 39.5% due to increased competition and insufficient focus on technological and pricing strategies. Despite recent improvements, including a significant update to its Taobao platform, and 4% revenue growth in its China e-commerce unit, competitors like PDD, ByteDance, and Kuaishou continue challenging Alibaba’s expansion efforts.
Alibaba’s New E-Commerce Strategy Faces Tough Competition
