Research from Adyen and BCG shows that embedded finance products have created a $185 billion market opportunity, driven by 25% growth as small businesses seek integrated financial services from their software platforms. The trend reflects small businesses’ demand for financial products beyond basic payment processing, including business accounts, corporate cards, and loans, all within their SaaS environments. The study indicates that platforms offering embedded finance now derive over 50% of their revenue from these services, with the potential to triple or quadruple revenue.

Adyen & BCG: Embedded Finance Grows Amid Surging SaaS Demand