SALESmanago has acquired Leadoo, a SaaS platform that converts website visitors into buyers, to strengthen its position in the European marketing automation sector. The strategic merger combines Leadoo’s web conversion technology with SALESmanago’s customer engagement platform, aiming to enhance its offerings for mid-market customers. The acquisition is expected to accelerate SALESmanago’s growth and solidify its ambition to become Europe’s leading customer engagement platform.
SALESmanago Buys SaaS Marketing Technology Conversion Platform Leadoo As It Eyes European Dominance