Pereg Ventures, a venture capital firm investing in early-stage US and Israeli startups primarily focused on B2B data solutions, has acquired a majority stake in Syte, an AI-driven product recommendation engine designed for apparel e-commerce, marking a strategic move to expand its reach and optimize key retail metrics. With Ziv Ben-Barouch, Pereg’s Co-Founder, now serving as CEO, the partnership leverages Pereg’s expertise in scaling retail tech companies and Syte’s proprietary technology to boost conversions, reduce out-of-stock issues, and enhance the shopping experience. The collaboration positions Syte as a leader in e-commerce recommendations, offering tailored solutions for brands to improve customer engagement and drive measurable growth.
Pereg Ventures Takes Majority Stake in Syte to Empower Apparel E-commerce With AI-Powered Product Recommendations
