Coinbase has acquired Spindl, an on-chain advertising and attribution platform, to enhance the discovery and growth of projects on its Ethereum layer-2 network, Base. Spindl, founded by a key contributor to Facebook’s original ad platform, aims to replicate the success of viral marketing but in an on-chain environment using smart contracts. The acquisition aligns with Coinbase’s broader strategy to improve advertising attribution, help builders reach their target audience, and potentially explore tokenized assets in the future.
Coinbase Acquires Ads Platform Spindl to Tackle ‘Onchain Discovery Problem’
