TikTok is strategically investing in logistics to expand its presence in the U.S. e-commerce market, setting up a network of warehouses and fulfillment operations to streamline tasks like inventory management and delivery for independent merchants on its platform. Unlike Amazon, TikTok is outsourcing logistics operations, partnering with companies like ShipBob and Newegg to handle inventory storage and order fulfillment. The move aims to enhance the TikTok Shop experience, attract more merchants, and provide users with fast, reliable delivery in the growing realm of social commerce.
TikTok Is Bringing Logistics to the E-Commerce Dance
