Rainforest, the Atlanta-based startup providing embedded payments-as-a-service for SaaS platforms, has raised $20 million in Series A funding led by new investor  Matrix Partners as well as returning backers Accel, Infinity Ventures, BoxGroup, The Fintech Fund, Tech Square Ventures and Ardent Venture Partners. The company has significantly increased its payment volume by 17x in the last six months and secured notable clients like Salesforce and marketing automation platform Keap. Rainforest distinguishes itself from competitors like Stripe by offering tailored services for SaaS companies, emphasizing transparent pricing, risk management, and comprehensive support.

Rainforest lands $20M to challenge Stripe with embedded payments for SaaS providers