Amazon has partnered with TikTok to enable in-app shopping which will allow users to purchase select products without leaving the video app, streamlining its e-commerce experience. The collaboration builds on Amazon’s existing integrations with social media platforms like Pinterest, Meta, and Snap. It enhances convenience by allowing users to check out directly within the apps using their Amazon accounts. This strategic move is part of Amazon’s broader effort to capture more online shopping activity within social media environments, potentially increasing engagement and sales.
Amazon to Let TikTok Users Shop Select Products Without Leaving the Video App
