Klarna has partnered with Dutch fintech company Adyen to introduce its buy now, pay later service to over 450,000 physical payment terminals in stores across Europe, North America, and Australia, expanding beyond its traditional online presence. The collaboration allows Klarna to offer more flexible options at brick-and-mortar retailers to increase its reach in the in-store payment market, and aligns with Klarna’s efforts to grow its services, including exploring an IPO in 2024 and diversifying its financial products.
Klarna Partners with Fellow Fintech Adyen to Bring Buy Now, Pay Later into Physical Stores