AppDirect announced the acquisition of Firstbase, an IT asset management platform, to enhance its B2B commerce platform by integrating telecom, software, and hardware asset management in one solution, simplifying processes for IT professionals and businesses. This move aligns with AppDirect’s strategy to build an all-encompassing B2B platform, offering Firstbase access to AppDirect’s advisor network and expanding its go-to-market reach. The acquisition follows other strategic moves by AppDirect and aims to provide streamlined technology management solutions while supporting advisor success and IT efficiency for hybrid, remote, and in-office teams.
AppDirect to acquire Firstbase to offer a consolidated management platform for software, telecom, and now hardware assets
